With over 40 years of experience in buying, cutting and polishing diamonds in the South African diamond industry, The Diamond Shoppe boasts cutting edge diamond laser technology unlike any other showroom and cutting factory in Cape Town. We insist on only manufacturing the best cut diamonds to produce an outstanding product of ideal proportions and of world class standards. At the beginning of 2011 we as a family business decided to sell diamonds at factory prices direct to the public and since we haven’t looked back.
In the private and exclusive space of our showroom, we educate and empower guests to make a self informed decision when purchasing a diamond or a piece of diamond jewellery.
Our qualified GIA Gemologist will guide guests through the entire process from rough to finish, the method of grading and what to look for in a diamond.